**FILE** Cleveland Cavaliers' LeBron James goes up for a dunk …

MARK DUNCAN | published: July 12, 2014

**FILE** Cleveland Cavaliers' LeBron James goes up for a dunk against the Philadelphia 76ers in this Nov. 15, 2003 file photo, in Cleveland. Nike, which spent $90 million securing the player's endorsement, hopes to make his footwear the new Air Jordan. (AP Photo/Mark Duncan, File)