In this June 15, 2011 photo, moviegoers Luis Garcia, 37, ...

Damian Dovarganes | published: June 21, 2011

In this June 15, 2011 photo, moviegoers Luis Garcia, 37, left, and Elias Sanchez 26, watch movie trailers on Flixster on their iPad and iPhone, before buying their tickets at the ArcLight Hollywood cinema in Los Angeles. Theater owners have tried a variety of methods to get folks to keep quiet and stay off their phones during shows, from playing amusing messages beforehand to having ushers sweep through the auditorium during the show, said John Fithian, president of the National Association of Theatre Owners. (AP Photo/Damian Dovarganes)