TV study: LGBTQ reaches new high

By Lynn Elber

AP Television Writer

LOS ANGELES

A record-high percentage of LGBTQ characters are part of the new TV season’s prime-time network series, according to the media advocacy group GLAAD.

The annual study by media advocacy group GLAAD out Thursday also found an increase in the characters’ ethnic diversity, with slightly more LGBTQ people of color than white for the first time.

While the percentage of regularly seen LGBTQ characters on scripted broadcast series rose from last year’s 6.4 percent to hit an all-time high of 8.8 percent, or 75 characters out of a total 857, GLAAD said the TV industry is still falling short.

The organization called on networks to reach 10 percent inclusion for LGBTQ characters in prime-time in the next two years to ensure that “entertainment reflects the world in which it is created,” GLAAD President and CEO Sarah Kate Ellis said in a statement. The culture has changed for LGBTQ people but America is the midst of extraordinary tumult, she said.

The study singled out two series as history-making: the FX drama “Pose,” which featured the largest number of transgender series regulars ever on a U.S. series, and CW’s “Supergirl,” with TV’s first transgender superhero, Nia Nal, played by Nicole Maines, appearing this season.

Meanwhile, Nielsen announced it will begin reporting on what same-gender couples and their households are watching. The company, which already analyzes audiences by ethnicity, income and other demographics, said the new ratings data will help programmers and marketers “better understand the compelling opportunity these consumers represent.”

GLAAD’s Ellis lauded the move, calling it important to count LGBTQ viewers and to see how the American audience is connecting with LGBTQ characters and shows.

GLAAD has tracked lesbian, gay, bisexual, transgender and queer characters on TV for 23 years and began releasing its expanded survey, titled “Where We Are on TV,” in 2005. The study analyzed the programming for the 2018-19 season on broadcasting, cable and the Amazon, Hulu and Netflix streaming platforms.

Researchers also looked at overall ethnic and gender inclusiveness and found a record percentage of black characters on network series at 22 percent compared to 18 percent last year. Latinos remained at last year’s record 8 percent, while Asian-American and Pacific Islanders rose a point to 8 percent. Women, estimated to make up 51 percent of the U.S. population, held steady at 43 percent of network characters.