As pressure mounts, more companies end ties with NRA

Associated Press

NEW YORK

Three more companies said Friday they had ended discount programs with the National Rifle Association, as U.S. corporations take a closer look at investments, co-branding deals and other ties to the gun industry after the latest school massacre.

Petitions are circulating online targeting companies that offer discounts to NRA members on its website. #BoycottNRA has trended on Twitter.

Members of the NRA have access to special offers from partner companies on its website, ranging from life insurance to wine clubs. For a second consecutive day, companies listed on the site have cut ties to the group as it aggressively resists calls for stricter gun control in the wake of the mass shooting last week at a Florida high school that left 17 dead.

Insurer Chubb Ltd. said Friday it is ending participation in the NRA’s gun-owner insurance program, but it provided notice three months ago. The program that provided coverage for people involved in gun-related incidents or accidents had been under scrutiny by regulators over marketing issues.

The swiftness of the corporate reaction against the NRA has differed from that of past shootings, including the 2012 Sandy Hook Elementary School massacre that claimed 26 lives and the killing of 58 people in Las Vegas last fall, said Bob Spitzer, a political scientist at SUNY Cortland and a scholar on gun politics. Spitzer said the reaction was likely a reaction to the student mobilization that followed the Florida shooting, but he said it was too soon tell how significantly it will sway the country’s wider gun debate.