Dayflash has a bright future

Apps that make me look like the world’s greatest photographer hold a special place in my heart, and on my smartphone.

Instagram, Snapchat and other image sharing apps are good, but they rarely give me best-picture-ever quality newer smartphones are capable of. I want to take the kind of pictures one expects to see when, say, looking at an image in an issue of National Geographic.

Before you say I should temper my expectations, meet Dayflash, a new app for enhancing your image sharing experiences.

Developed with input from hundreds of content creators and image influencers, Dayflash offers a unique photo and video sharing service that complements traditional platforms like Instagram and Facebook.

“We’ve had a passion for art and photography for a long time,” said Dayflash co-founder, Rupali Renjen. “It started out in the shortcomings we found with photo sharing apps as a whole. Then it became something more after we talked to lots of users of photo apps.”

Although Dayflash is a social app, it won’t replace your favorite social media platforms. And that’s okay. It’s not supposed to. They’re merely trying to make your social media experience a bit better – for you and your followers.

“We’re simply looking to introduce (an app) that could ignite public interest around great social and visual content on mobile,” Renjen added.

So far, they’re generating a lot of interest. During their pre-launch phase, more than 2,000 well-known Instagram influencers and others joined Dayflash. Many became active users.

These power-users noted the sleekness and simplicity of the Dayflash interface.

One aspect I noticed right away is that photos and videos looked sharper. This is because, by default, Dayflash displays your photos and videos in an immersive full-screen photo display format.

Like other social apps, you can search for and follow new Dayflash accounts that interest you.

When you’ve got a great content, you can share your full-screen photos and videos to Instagram, Twitter and Facebook.

With so many similar image-sharing services, the question for Renjen and her team now becomes how to make Dayflash stand out in the crowded app marketplace.

For one, those people who are running from Facebook in the wake of the Cambridge Analytica scandal might see Dayflash as a nice alternative.

“We want a unique and immersive full-screen photo display format that can make many of our aesthetic photos look more beautiful and lifelike than ever before,” Renjen said. Dayflash is poised to help users reach new audiences and bring greater visibility to their Instagram accounts.

“Instagram users have done a lot to build their accounts, so we’re also looking to help them build their Instagram presence, and to do so more quickly,” Renjen added.

Dayflash is currently only available on the iTunes App Store for iOS devices.

Adam Earnheardt is chair of the department of communication at Youngstown State University. Follow him on Twitter at @adamearn and on his blog at www.adamearn.com.