Steward launches ad with local doctors

Staff report

YOUNGSTOWN

Steward Health Care has launched a radio, print and television advertising campaign in Ohio titled “I Am A Steward,” featuring Dr. James Smith from Northside Medical Center, Dr. Casey Yossa from Trumbull Memorial Hospital and Dr. Daniel Winkle from Hillside Rehabilitation Hospital.

The “I Am A Steward” campaign includes a series of radio and TV spots and will run in select Ohio, Pennsylvania and Florida markets serving the communities of Steward hospitals.

It will feature Steward employees from various aspects of patient care, including the three doctors from Ohio.

The sale of eight Community Health Systems hospitals to Boston-based Steward Health Care LLC was completed in May.

The sale included ValleyCare Health System of Ohio, which is composed of the 355-bed Northside Medical Center in Youngstown, 311-bed Trumbull Memorial Hospital in Warren and 69-bed Hillside Rehabilitation Hospital in Howland.

“Steward’s new expansion means more Ohio communities will have access to their nationally recognized health care model focused on keeping patients healthy,” Dr. Smith, general surgeon, Northside Medical Center, said in a statement. Dr. Smith has been part of the Youngstown community since 1983. Originally from Mexico City, he trained at the University of Texas at Austin. He specializes in general surgery at Northside Medical Center, where he has worked for 37 years.

Dr. Yossa was born and reared in Pittsburgh and is a vascular surgeon affiliated with TMH. She received her medical degree from Drexel University College of Medicine and completed her residency in Kentucky.

Dr. Winkle specializes in physical medicine and rehabilitation at Hillside. He grew up in the area and graduated from the University of Toledo College of Medicine in 2008.

Steward owns and operates 18 community hospitals across four states, including Sharon Regional Health System in Sharon, Pa.