Women on rise at Grammys

Associated Press

NASHVILLE, Tenn.

Female artists may often be overlooked on country radio, but the one place where they feel the love is at the Grammy Awards. This year, two newcomers, Kelsea Ballerini and Maren Morris, are leading a wave of country women dominating the Grammys this year.

Morris and Ballerini share nods in the all-genre new artist category, the first time in Grammy history that two country women have been honored in that category.

“I think it’s a huge step forward for people taking women into consideration because you have to have another perspective on the radio,” said Morris, a 26-year-old singer-songwriter from Texas. “And I think the Grammys have done a really great solid by recognizing quality art. And I think the girls really brought it this year.”

Women outnumber the male nominees in the best country album and best country solo performance categories. In addition to Morris and Ballerini, Miranda Lambert, Brandy Clark, Carrie Underwood, Lori McKenna, Loretta Lynn, Dolly Parton and Cassadee Pope are up for awards at Sunday’s show, which will air live on CBS from the Staples Center in Los Angeles.

Morris and Ballerini broke out just as the bro-country wave hit a critical mass and critics and fans alike were clamoring for songs with a message and artists with a more diverse sound.

“I definitely feel like for any female, the odds weren’t necessarily in our favor,” said Ballerini, a 23-year-old from East Tennessee. “We were really maybe underrated a bit in the beginning because we were on this independent label.”

Bill Freimuth, senior vice president of awards for The Recording Academy, said Grammy voters, who are musicians themselves, aren’t necessarily swayed by an artist’s major label backing, marketing budget or album sales, so that gives more opportunities to artists who are critical favorites, but underrepresented on radio.

The Recording Academy eliminated gender-based categories in 2011, and Freimuth said since then, women have dominated or have been recognized on par with their male counterparts in pop, R&B and country music, while other genres, such as rock and rap, have been mostly male dominated.

Morris is up for four Grammy Awards, including best country album, best country solo performance and best country song for “My Church.”