Red Lobster credits Beyonce song with 33 percent surge in sales

Associated Press

NEW YORK

Red Lobster says it’s feeling the “Beyonce Bounce.”

The seafood chain known for its cheddar biscuits says sales surged 33 percent Sunday, compared with last year’s Super Bowl Sunday. The increase came after the release of “Formation,” in which Beyonce says she took a man to Red Lobster after sex. It’s hard to imagine hordes of people rushing to Red Lobster after hearing the song, but the chain says it’s sure the mention is responsible for at least part of its sales jump.

Other factors also likely helped. Red Lobster notes this year’s winter wasn’t as harsh, meaning people were likely more willing to head out to restaurants.