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DOYO Live marketing conference sold out
By Kalea Hall
YOUNGSTOWN
Dennis Schiraldi is humbled.
DOYO Live, the first content marketing conference Schiraldi brought to Youngstown, has sold all of the 200 available tickets.
And there’s a waiting list for more hoping to attend Thursday’s event at Youngstown State University’s Williamson College of Business.
“It has been embraced and validated,” Schiraldi said. “We have a very strong lineup of people. We have a great product and speakers.”
The goal of the event is to educate people on strategies in a marketing world that has changed dramatically.
Schiraldi, a native of Lowellville and founder of local firm CYO Marketing, wanted Youngstown to have its own marketing conference.
So he started one.
DOYO Live features keynote speaker Joe Pulizzi, founder of Content Marketing World, the largest content marketing event in the world hosted in Cleveland every September, and author of “Content Inc.” Nate Riggs of NR Media Group also will be a keynote speaker.
Attendees will be able to participate in 15 breakout sessions of their choice, workshops and listen to a panel discussion.
Breakout sessions include topics on how to use big data to drive a digital strategy; online marketing strategy development; and using a Facebook marketing strategy to grow a business.
The end of the event doesn’t mean the end of the learning. DOYO Live will continue to have educational marketing posts on doyolive.com.
“We have delivered online since January,” Schiraldi said. “We have created a tremendous amount of awareness, and we are going to keep going after the conference.”
Tickets for the conference started to sell online in late March.
Schiraldi wants to make DOYO Live an annual event that will continue to bring in more attendees. He hopes to see 500 to 1,000 attendees one day.
“I think collectively the area is just underserved with these type of events,” he said.
Most of the attendees at this year’s DOYO conference are from the Youngstown-Warren area, but there are some from Canton, Cleveland and Pittsburgh.
“The biggest shock of anything more so than selling out the event is that we have people coming in from North Carolina, California and Toronto, Canada,” Schiraldi said. “To pull from a multistate radius is beyond my wildest expectation.”
Follow The Vindicator on Facebook, Twitter and vindy.com for DOYO Live coverage Thursday.