McDonald's key sales figure dips in April
OAK BROOK, Ill. (AP) — McDonald's says a key sales metric edged lower in April, with weakness across most regions.
The world's biggest hamburger chain, which is in the midst of a turnaround plan, said today that global sales at established locations open at least 13 months fell 0.6 percent in April.
Paul Westra of Stifel Nicolaus said in a client note that the dip in the April sales figure was slightly better than the 1.8 percent decline that Consensus Metrix forecast.
In the U.S., the metric declined 2.3 percent due to ongoing competition and lower customer traffic.
The biggest drop by region was in the Asia/Pacific, Middle East and Africa, which fell 3.8 percent. Ongoing challenges in Japan were partially offset by strong results in Australia and other markets.
Europe was a bright spot, up 1 percent, with solid performances in the U.K. and Germany somewhat offset by softness in Russia and France.
On Monday CEO Steve Easterbrook said he will strip away the bureaucracy at McDonald's Corp. so the Oak Brook, Ill.-based company can move more nimbly to keep up with changing tastes.
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