CRUZE DEBUT | Drivers should expect to be amazed at car's evolution

DETROIT — The exterior design of the next-generation Chevrolet Cruze is completely different from the previous models.

“When you have them side by side you will be amazed how it has evolved,” said Stuart Cooper, lead exterior designer for the Chevrolet passenger car studio.

The architecture of the new Cruze features a height lowered by almost an inch, but a wider body that has an increased wheelbase.

In one word, Cooper describes the design as "dynamic."

“We have taken this lean muscularity and taken that all the way from the front fender all the way to the body side and to the rear,” he said.

The Chevy DNA is apparent from the front end with a double grill and chrome features that reach up to the headlamps to add premium touches.

“You have to capture people’s minds to get them coming in and trying [the new vehicles] out,” Cooper said.