Apple schedules event to introduce new product

Associated Press

SAN FRANCISCO

Apple has announced plans for a new product event Sept. 9 in San Francisco, where the giant tech company is expected to show off new iPhones and other gadgets.

The company has introduced a new iPhone model every year around this time. But in typical fashion, Apple is only dropping vague clues about its plans.

Invitations sent to reporters and analysts Thursday were headlined, “Hey Siri, give us a hint.” Apple previously has said it plans to expand the capabilities of Siri, its voice-activated personal assistant, in an upcoming version of its operating software for iPhones and iPads.

Industry insiders also have speculated Apple may introduce a larger iPad for business users, a new set-top box for televisions and possibly other products. The company, however, has not confirmed any plans.

Though Apple usually has such events on a regular schedule, they still are the subject of much anticipation in the tech industry, given that Apple products tend to be popular and influential.