Wendy’s rolls out mobile payments

Associated Press

NEW YORK

Wendy’s is rolling out a program that lets customers pay using their smartphones, after Burger King unveiled a similar plan this week.

The Wendy’s Co., based in Dublin, Ohio, has been testing the mobile-payment option over the past year and said the majority of its roughly 5,800 U.S. locations are now ready to accept the payments. The move reflects a push by fast-food chains to court younger customers by tapping into the attachment they have to their phones.

“If they want to come in and give us business, we want to allow them to pay the way they want to pay,” Craig Bahner, chief marketing officer for Wendy’s, said in a phone interview.