Charter One branches in Ohio will be rebranded as Citizens Bank

CLEVELAND

Citizens Financial Group Inc.’s Charter One branches in Ohio will be rebranded as Citizens Bank next year as part of a broader strategy to unify all of its brands, the company announced today.

This change, also scheduled for Citizens’ Charter One branches in Michigan, will result in a uniform Citizens Bank presence across the company’s 11-state retail footprint by mid-2015.

Citizens already uses the Citizens Bank brand in the other nine states where it has branches.

Last month, Citizens announced the Ohio launch of Premier Banking, a wealth-management service now available to customers in 33 branches in Ohio. Today’s rebranding announcement also follows a number of recent enhancements to Citizens’ offerings for its Ohio customers through the company’s Bank Better initiative focused on making banking more simple, clear and personal.

Recent Bank Better enhancements include: a $5 overdraft pass, which eliminates overdraft fees for transactions of $5 or less, one deposit checking, where one deposit per statement period – of any amount – waives the monthly maintenance fee, upgraded ATMs, online and mobile banking enhancements and education loan refinance, which can help empower consumers to consolidate and refinance their private student loans.