‘Hottest’ thing on social media

The Ironton (Ohio) Tribune: (A) viral fundraising campaign — the Ice Bucket Challenge — is, ironically, the hottest thing on social media right now. People from all over the country have taken the challenge to dump buckets of ice water over themselves to raise money and awareness for ALS, or Lou Gehrig’s Disease, a progressive neurodegenerative disease that affects nerve cells in the brain and the spinal cord.

It’s a simple concept: Donate $100 to the ALS Association or film yourself dumping a bucket of ice cold water over your head. Then, publicly challenge others to do the same.

Some have asked, “How is ice water going to cure ALS?”

Well, it’s not going to cure anything. But it has brought the disease into the forefront again and thankfully, most of those participating in the challenge are also donating money that will go toward finding a cure.

In fact ... almost $16 million was raised between July 29 and Aug. 18.