V&M Star to adopt new brand

Vallourec, world leader in premium tubular solutions, announced today that its various entities will be adopting a single brand and common identity: Vallourec, with a modernized logo.

The move marks a new milestone in the group’s history, which was formed beginning in the late 19th century through successive mergers of numerous companies, according to a Vallourec press release.

Since the creation of the joint-venture Vallourec & Mannesmann Tubes in 1997, a number of entities have operated under the V & M brand. The decision to bring all of these entities under the single Vallourec brand reflects the successful integration of the numerous companies acquired or created by the group throughout the world.

Deployment of the Vallourec brand will begin in June and continue progressively through the end of 2014.