Romney’s bounce not a mirage
The first debate between President Obama and Mitt Romney was an even bigger win for Romney than it appeared at the time. That’s what the polls are telling us.
The debate, it seems, prompted swing voters to take a second look at the GOP candidate, and it also boosted Republican voters’ resolve to get out and vote.
As a result, a presidential election that once appeared to favor Obama is now razor close again, and heading toward an unpredictable finish.
Four national polls released their first post-debate findings last week. The Pew Research Center reported that Romney had moved into the lead among likely voters, 49 percent to 45 percent. The Gallup Poll reported that Romney held a narrow lead, 49 percent to 47 percent. The Rasmussen Poll, which sometimes appears to favor Republicans, was kinder to Obama this time; it reported a tie at 48 percent each. And Reuters/IPSOS reported a tie at 45 percent.
Fallible snapshots
The usual words of caution apply: These numbers are fallible snapshots of public opinion, not predictions of election outcomes. All polls come with a margin of error; the Pew survey’s margin of 3.4 percent means that Romney’s apparent 4-point lead could be either an even-larger advantage, or a virtual tie.
But when four major polls move in the same direction, it’s no mirage. The Romney campaign found new momentum in the last debate, and Obama hasn’t yet stopped it. Moreover, the Pew poll included fascinating data that suggest some of the reasons for Romney’s advance.
One was a swing toward the Republican candidate on the issue of jobs, a word Romney used over and over in last week’s debate.
When Pew asked voters which candidate would do better on jobs, 49 percent named Romney against only 41 percent for Obama. Last month, when Pew asked the same question, the two candidates were tied. And when voters were asked whether they think Obama knows how to turn the economy around, most said he does not, 54 percent to 44 percent.
The poll also reported a notable swing toward Romney among women. In a Pew poll last month, Obama had an 18 percent advantage among female voters; this week, women were evenly divided, 47 percent to 47 percent.
The news wasn’t all good for Romney, though. When voters were asked which candidate connects well with ordinary Americans, Obama was still far ahead.
And pollsters reported that the recent drop in the unemployment rate to 7.8 percent didn’t appear to help Obama much if at all.
It’s hard to know exactly what’s driving the shift in momentum we’re seeing in the polls. But here’s a working theory based on conversations with ordinary voters and strategists in both campaigns.
Advertising blitz
All summer long, the Obama campaign waged an effective blitz of advertising that made Romney into a caricature of a wealthy conservative with overseas bank accounts and secret tax records.
Romney, unaccountably, pitched in to help. He delayed the release of his tax returns for months. He staged a Republican convention that reaffirmed his conservative credentials but offered thin gruel for swing voters. And he was caught on videotape dismissing almost half of Americans as people without a sense of personal responsibility.
That made the Obama campaign’s task seem easy: keep driving Romney’s negatives up.
But once the two candidates met on an equal footing in Denver, many voters were amazed to meet a Romney who seemed like an earnest businessman looking for ways to fix the economy — a Romney who insisted that, contrary to his previously stated positions, he didn’t want to cut taxes for the wealthy, abandon health-care reform or reduce education spending (issues that polls find especially important to female voters).
Equally important, voters saw an incumbent president who, after reading last month’s lopsided polls in his favor, appeared to think he didn’t need to refresh his year-old talking points or break a sweat in his rebuttals.
The result was a debate that not only showed Romney at his best but reminded voters of Obama’s biggest vulnerability: that the economy is still ailing nearly four years into his term.
Doyle McManus is a columnist for The Los Angeles Times. Distributed by McClatchy-Tribune Information Services.
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