Markets forecast frenzy for Facebook

Associated Press

NEW YORK

Facebook’s initial public offering of stock today ranks as one of the largest in history. The world’s definitive online social network is raising at least $16 billion for the company and its early investors in a transaction that values Facebook at $104 billion.

It’s a big windfall for a company that began eight years ago with no way to make money.

Facebook priced its IPO at $38 per share on Thursday, at the top of expectations. The IPO values Facebook higher than Amazon.com and other well-known companies such as Kraft, Disney and McDonald’s.

Facebook’s stock is expected to begin trading on the Nasdaq Stock Market sometime this morning under the ticker symbol “FB.” That’s when so-called retail investors can try to buy the stock.

Facebook’s offering is the culmination of a year’s worth of Internet IPOs that began last May with LinkedIn Corp. Since then, a steady stream of startups focused on the social side of the Web have gone public, with varying degrees of success. It all led to Facebook, the company that’s come to define social networking by getting 900 million people around the world to share everything from photos of their pets to their deepest thoughts.

“They could have gone public in 2009 at a much lower price,” said Nick Einhorn, research analyst at IPO investment advisory firm Renaissance Capital. “They waited as long as they could to go public, so it makes sense that it’s a very large offering.”

Facebook Inc. is the third-highest valued company to ever go public, according to data from Dealogic, a financial data provider. Only the two Chinese banks have been worth more. At $16 billion, the size of the IPO is the third-largest for a U.S. company. The largest U.S. IPO was Visa, which raised $17.86 billion in 2008. No. 2 was power company Enel and No. 4 was General Motors, according to Renaissance Capital.

For the company that was born in a Harvard dormitory and went on to redefine online communication, the stock sale means more money to build on the features and services it offers users. It means an infusion of funds to hire the best engineers to work at its sprawling Menlo Park, Calif., headquarters, or in New York City, where it opened an engineering office last year.

And it means early investors, who took a chance seeding the young social network with start-up funds six, seven and eight years ago, can reap big rewards. Peter Thiel, the venture capitalist who sits on Facebook’s board of directors, invested $500,000 in the company back in 2004. He’s selling nearly 17 million of his shares in the IPO, which means he’ll get some $640 million.

The offering values Facebook, whose 2011 revenue was $3.7 billion, at as much as $104 billion. The sky-high valuation has its skeptics, who worry about signs of a slowdown and Facebook’s ability to grow in the mobile space when it was created with desktop computers in mind. Rival Google Inc., whose revenue stood at $38 billion last year, has a market capitalization of $207 billion.

“There seems to be somewhat of a hype around the stock offering,” says Gartner analyst Brian Blau.

That, of course, is an understatement.

Facebook’s IPO dominated media coverage in the weeks and days leading up to the event. Zuckerberg’s hoodie made headlines as did General Motors’ decision to stop advertising on the site —and rival Ford’s affirmation that its Facebook ads have been effective.

There are a few reasons for the exuberance. First, there’s Facebook’s sheer size and high profile. The company grew from a college-only social network to an Internet phenomenon embraced by legions of people, from teenagers to grandmothers to pro-democracy activists in the Middle East.

Secondly, it’s personal.

“It’s probably one of the first times there has been an IPO where everyone sort of has a stake in the outcome,” Blau says. While most Facebook users won’t see a penny from the offering, they are all intimately familiar with the company, so it resonates as something they understand.

And then there’s CEO Mark Zuckerberg, who turned 28 on Monday. He has emerged as the latest in a lineage of Silicon Valley prodigies who are alternately hailed for pushing the world in new directions and reviled for overstepping their bounds. He counted the late Apple CEO Steve Jobs among his mentors and he became one of the world’s youngest billionaires — at least on paper — well before Facebook went public. A dramatized version of Facebook’s founding was the subject of a Hollywood movie that won three Academy Awards last year, propelling Zuckerberg even further into the public spotlight.

Though Zuckerberg is selling about 30 million shares, he will remain Facebook’s largest shareholder. Even after the IPO, he will own 503.6 million shares, or 32 percent of Facebook’s total shares. At the $38 share price, his stake in the company is worth $19.1 billion. Zuckerberg will control the company with 56 percent of its voting stock as a result of agreements he has with other shareholders who promise to vote his way.

The set-up helps to ensure that he and other executives keep control as the sometimes conflicting demands of Wall Street exert new pressures on the company.

True to form, Zuckerberg and Facebook’s engineers are ringing in the IPO on their own terms. The company is holding an overnight “hackathon” Thursday, where engineers stay up writing programming code to come up with new features for the site. On Friday morning, Zuckerberg will ring the Nasdaq opening bell from Facebook’s headquarters.

The $38 share price is the price at which the investment banks arranging the offering will sell the stock to their clients. If extra shares reserved to cover additional demand are sold as part of the transaction, Facebook Inc. and its early investors stand to reap as much as $18.4 billion from the offering.