Wendy’s plans airier restaurant look

Associated Press

NEW YORK

Wendy’s Co. is betting that a sleek new look for its restaurants, coupled with a revamped menu featuring its new premium Dave’s Hot ’N Juicy burger, will rejuvenate its image as a higher-end fast-food chain.

The Dublin, Ohio-based company plans to make its airy new designs with metallic highlights a key part of its efforts to reinvent itself and move on from a failed combination with the Arby’s chain.

Wendy’s said Thursday that it has started targeting key markets where its company-operated stores would benefit most from a remodeling.

“The next three years are going to be most intense period of change in the history of the Wendy’s brand,” CEO Emil Brolick said.