oddly enough

oddly enough

Your ad here? NY brothers promote toilet-paper ads

RYE BROOK, N.Y.

Two brothers from a New York City suburb have an advertising concept that’s on a roll — a roll of toilet paper.

Bryan and Jordan Silverman are creators of toilet tissue printed with ads and sometimes with coupon codes that can be read by cellphones. The Journal-News said in a story Sunday that the brothers expect their product to appear this fall in the Port Chester-Rye Brook Public Library.

Twenty-two-year-old Jordan Silverman came up with the idea for Star Toilet Paper in 2010. His 18-year-old brother tells the newspaper that he initially was skeptical but came to see it as advertising to “a really captive audience.”

The brothers from Rye Brook have entered their concept in a contest run by Entrepreneur magazine.

Austria’s hills are alive — with the sound of yodeling

VIENNA

In one part of Austria, the hills are again alive with a particular sound of music — yodeling.

The Alpine country has inaugurated a new hiker’s path where participants are invited to let loose with an occasional melodic mountain yell.

Organizers say it’s push-button easy: at rest stops along the way, hikers press a knob and hear a recorded yodel in two-part harmony.

They also can listen to each part separately and decide which one to try.

Local yodeler and hotel owner Christian Eder came up with the idea.

He told state broadcaster ORF on Monday that it is an attempt “to get people to loosen up a bit with a simple yodel.”

Associated Press