Dem, GOP conventions embrace social media

Associated Press

CHARLOTTE, N.C.

Democrats and Republicans are using social media to turn their national conventions away from the smoke-filled rooms of yore and into meetings where anyone who wants to get involved is just a click away, no matter where they are.

Both parties’ ambitious plans reflect the maturation of social-media sites that played a much smaller role in the conventions four years ago. The Republicans call theirs a “convention without walls,” while the Democrats say their gathering will be “the most open and accessible in history.”

Democrats will not just show prime-time speeches live on the Internet but also will stream caucus meetings and the council discussions of the party’s platform and ideals over the Web. Republicans have hired a full-time blogger and a full-time digital communications manager to do nothing but engage people online.

The conventions’ Facebook and Twitter sites already are stoking interest in the events, with photos of the Republican stage under construction in Tampa or profiles of Democratic volunteers and delegates. Both had more than 10,000 followers Friday.

Social media were still in their infancy four years ago. The number of items posted on Twitter on Election Day 2008 is equal to about six minutes’ worth of tweets today, the social-media company recently wrote on its blog.