Cruze sales fall compared to last year’s record

Cruze sales fall compared to last year’s record

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Sales of the Lordstown-built Chevrolet Cruze have taken a hit a year after taking advantage of supply problems for foreign automakers Toyota and Honda.

Because of a tsunami, the Cruze had reached record sales levels for the vehicle.

But there were 14,954 Cruzes sold in July, a 39.3 percent decrease from the 24,648 sold in July 2011, according to GM.

Through the end of July sales are down 12.7 percent from 147,620 in 2011 to 128,838 this year.

General Motors Co. reported overall July U.S. sales of 201,237 vehicles, which is down 6 percent compared with a year ago. Sales to retail customers declined 3 percent. Sales to rental fleet customers declined 41 percent. The fleet decrease was in line with previous estimates from the company.

GM’s combined retail sales of mini, small, and compact cars, which would include the Cruze, were up 41 percent year over year.