NYTimes Co. gives improved outlook on print ads

NEW YORK (AP) —The New York Times Co. said today that the decline in print advertising revenue has gotten smaller since late January.

In the fourth quarter, print advertising revenue dropped 7 percent over the previous year. The company said the print advertising decline was in the low single digits in February.

Digital advertising revenue grew in the mid-single digits, though it's still not enough to offset declines in print. Digital advertising made up just 15 percent of total revenue in the fourth quarter.

The newspaper business is four years into a steep decline, sagging under the pressure of a recession and the rise of Web-based competitors.

Print advertising revenue was once the dominant source of revenue at most newspapers, but made up only 43 percent of the Times company's total revenue in the fourth quarter. Most of the remainder comes from circulation.

The company issued its outlook hours before a presentation at the Morgan Stanley Technology, Media and Telecom conference in San Francisco. Shares increased 31 cents, or 3 percent, to $10.43 in afternoon trading today.