Guitar-maker Martin plans anti-counterfeiting mark
NAZARETH, Pa. (AP) — Guitar-maker C.F. Martin & Co. is partnering with a DNA lab to prevent counterfeiters from illegally copying its instruments.
Martin and Applied DNA Sciences are planning to add a “botanical mark” that cannot be copied on its guitars.
The high-end acoustic guitars cost an average of $2,500. But counterfeit versions can be priced for about $200.
CEO Chris Martin says the company faces increasing challenges dealing with counterfeiters.
Applied DNA Sciences uses DNA markers to certify products including English wool and Mexican security and police uniforms.
Details of the implementation are expected to be released later this year.