Honeymoon could be over for Target

Associated Press

NEW YORK

Target is having labor pains.

Until recently, the Minneapolis-based discounter largely had avoided the labor disputes and public relations challenges that have plagued Wal-Mart, the world’s largest retailer. But now Target could face the same union opposition as its much-bigger rival.

Target had its first union election in two decades in June amid allegations by workers of skimpy wages and reduced hours at a Valley Stream, N.Y. store. The measure ultimately failed after Target suggested to workers that the store might not survive if they vote to unionize. But the labor dispute —— and Target’s handling of it — is widely seen as a precursor to a bubbling national battle between Target and labor groups similar to the one Wal-Mart has been locked in for at least a decade.

“There is no question that this is becoming a hostile, caustic battle of wills,” says Don Schroeder, a Mintz Levin labor attorney who has represented corporations in labor battles for 18 years.

Though Wal-Mart Stores Inc. remains the biggest target for labor groups as the largest U.S. private employer, unions increasingly are setting their sights on the nation’s No. 3 retailer as it adds locations across the country and aggressively expands into the heavily unionized grocery business. In addition to New York, more labor disputes are expected in big cities such as San Francisco, Seattle and Minneapolis, where Target is based and is the second-largest employer behind the Mayo Clinic. The opposition is coming at a particularly vulnerable time for Target, which is grappling with slack sales growth as shoppers are pulling back amid the painfully slow economic recovery.

Already, the United Food and Commercial Workers International Union’s Local 1500 New York chapter, which organized the election in the Valley Stream store, intends to contest the election results and ask the government to order a new one because it says Target intimidated workers. It also plans to fight to get all 26 stores in the New York area unionized.

And the UFCW’s local 1189 in St. Paul, Minn., near Minneapolis, is using the New York election as an impetus to recharge its campaign, which failed a couple of years because it didn’t collect enough votes. The chapter is organizing a group of people to go door- to-door to almost 2,000 Target workers in four stores. It’s also planning to reach out to UFCW’s local Chicago, San Francisco and Seattle chapters to enlist them to join the battle.