Hoover pulling ads from ABC over soap cancellations

NEW YORK (AP) — A Hoover executive who says his wife and mother are big fans of two soap operas canceled by ABC says he is yanking the vacuum-makers' ads from the network in protest.

Hoover's vice president of marketing, Brian Kirkendall, announced on the company's Facebook page that the ads will be lifted Friday, if not sooner. More than 11,000 people said they "liked" the action, many writing messages of support.

ABC said last week it was canceling "All My Children" and "One Life to Live," leaving "General Hospital" as its only soap. ABC had no comment today on Hoover's action.

Kirkendall did not immediately respond to calls seeking comment. He wrote that Hoover is also setting up an email address for fans of the show to voice their displeasure.