MarketWatch

October 28, 2010 at 12:00a.m.

MarketWatch

TEL AVIV

The social network MySpace relaunched its site Wednesday in an effort to revive its once-strong social network, which has been pressured by the booming popularity of rival Facebook.

MySpace says it is targeting Generation Y — those in their teens through about age 35 — with the revamped Web site, which is designed to act as a “social entertainment destination” focused on music, movies, TV and games.

The beta site rolled out Wednesday, and users worldwide will have access by the end of November, MySpace said.

A version of the site viewable on all mobile browsers will be released shortly, followed by applications for Apple’s iPhone and for devices driven by Google’s Android operating system, the company said.

MySpace, a Beverly Hills, Calif.-based subsidiary of News Corp., which is also the parent company of MarketWatch, publisher of this report.

Once considered a pioneer in the social networking space, MySpace has fallen well below Facebook in terms of traffic. According to data from comScore, Facebook was the fourth most-visited site in the U.S., racking up 148.4 million unique visitors during the month of September.

Fox Interactive Media, which includes MySpace as well as properties such as Fox Sports Interactive and the video game site IGN, ranked 11th with 81.4 million unique visitors for the month.