newsmakers

newsmakers

Casino adopting HBO series theme

ATLANTIC CITY, N.J.

Resorts Atlantic City, the nation’s first casino to open outside Nevada, will adopt a Roaring ’20s theme to capitalize on the success of “Boardwalk Empire,” the HBO series about Prohibition-era Atlantic City.

Dennis Gomes, who is buying the casino-hotel with developer Morris Bailey, says dealers, cocktail servers, bellhops and others will dress in 1920s-period costumes, music from that period will play, and even the drinks and casino shows will have a Roaring ’20s theme.

Gomes said the new theme is his plan to remake and save the struggling casino. The Roaring ’20s theme is part of the nationwide fascination with “Boardwalk Empire,” but also a nod to Resorts’ own history. Its main building was built in the 1920s, and the decor is already faithful to that period.

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