WHAT RECESSION?

Shoppers eat up Black Friday deals

Associated Press

For one day at least, you could almost imagine the recession never happened. Millions of the nation’s shoppers braved rain and cold to crowd stores while others grabbed online bargains on what could be the busiest Black Friday ever.

Early signs pointed to bigger crowds at many stores including Best Buy, Sears, Macy’s and Toys R Us, some of which had earlier openings than past years or even round-the-clock hours. Minnesota’s Mall of America and mall operators Taubman Centers Inc. and Macerich Co. also reported more customers than last year.

But the most encouraging sign for retailing and for the economy was what Americans were throwing in their carts. Shoppers still clutched lists and the buying frenzy was focused on the deals on TVs and toys, but many were treating themselves while they bought gifts for others, adding items like boots, sumptuous sweaters, jewelry and even dresses for special occasions.

Elayne Breton and her daughter Michelle got to Maryland’s Mall in Columbia around 7 a.m. A few hours later, Michelle had picked out several presents for herself, including a pair of UGG boots, perfume and an iPod Touch. At Nordstrom, she scored a long-sleeved purple shirt that her mother let her wear out of the store.

“Last year we were careful,” said Elayne, whose husband’s beer distribution business has started to pick up again. “This year we’ll do more.”

The strong Black Friday builds on retailers’ momentum after a solid start to November. Shoppers who can afford it are buying more nonessentials, like jewelry and luxury goods.

Macy’s CEO Terry Lundgren said there were 7,000 people outside its Manhattan flagship store for its 4 a.m. opening, up from 5,000 people a year ago.

“The difference between this year and last year was that last year, people had a budget and a list. They’re doing the same thing this year but they’re also buying for themselves,” he said. Among some of the hot sellers were a luggage set for $49.99 and $39.99 cashmere sweaters.