Who will blink 1st, US employers or thrifty consumers?

March 8, 2010 at 12:00a.m.

Associated Press

To understand why jobs are so scarce, consider John McFarland and Nicole Rosen. The two share something in common: They’re reluctant to spend freely.

McFarland is CEO of Baldor Electric Co. in Fort Smith, Ark.; Rosen is a consumer in Washington state. Each is earning and saving money. Yet McFarland won’t hire until consumers spend more. And Rosen won’t spend more until jobs seem secure.

Therein lies the standoff that helps explain the weakness of the recovery and the depth of the jobs crisis. Each side — employers on one, consumers on the other — is waiting for the other to spend more. Until then, the recovery will likely feel shaky. And job openings will be few.

Which side will blink first?

Many economists predict it will be businesses. Sometime this year, many companies are likely to decide they must replace worn-out equipment or they can’t squeeze any more output from their existing staff, according to estimates from Moody’s economy.com and IHS Global Insight. Some will then ramp up hiring.

Yet business expansion and hiring are likely to remain so modest that it could take until 2011 or 2012 for consumers to respond by opening their wallets wide, Moody’s economy.com and IHS Global Insight predict.

Until then, consumers and employers will likely remain wary of hiring or spending much. The jobless rate, now 9.7 percent, will stay high. And employers will create nowhere near the roughly 10 million jobs that economists say are needed to restore the job market to its pre-recession health.

The government likely won’t help much. Stimulus spending is waning. So are the Federal Reserve’s emergency support programs. That leaves more of the job-creation burden for employers and consumers.