LeBron plans headphone line

Associated Press

NEW YORK

LeBron James already sported Dr. Dre’s headphones in an NBA commercial. Now the basketball star can rock his own.

Monster Cable Products Inc. CEO Noel Lee tells The Associated Press the Cleveland Cavaliers forward is set to launch his own headphones line.

Lee says “sound quality really matters when you enjoy music.” He says athletes such as James need that kind of high-quality sound experience because “it’s their way of focusing energy” before games.