Cordray warns Ohioans about 2010 diet deals

Consumers should be wary of offers for so-called ‘free’ merchandise.

SPECIAL TO THE VINDICATOR

COLUMBUS — Despite the best of intentions, some New Year’s resolutions can lead to costly mistakes.

Ohio Attorney General Richard Cordray warned consumers to read the fine print before purchasing a gym membership for 2010 or buying weight-loss products online.

“Many of us make New Year’s resolutions to get in shape, lose weight or just live a healthier lifestyle,” Cordray said. “Unfortunately, slick advertising can sometimes get the best of well-intentioned consumers, who end up buying products they don’t need and signing contracts they don’t understand.”

Cordray said before taking advantage of a New Year’s deal, you should make sure you understand all the terms and conditions. Carefully read the fine print and specifically look for:

UNegative options: Negative-option plans often begin when a consumer orders a “free” sample of a product or service online or in response to a TV ad. After the trial period ends, the seller automatically bills the consumer for additional products or services unless the consumer notifies the seller that he or she wants to cancel.

UExclusions or limitations: Advertisements must list any material exclusions or limitations that apply to a sale. For example, an ad for a gym-membership sale must list any enrollment fees, administrative fees or other costs associated with the advertised price.

ULength of a contract or membership: Under Ohio law, a membership to a gym, dance studio, diet center or martial-arts school cannot last more than three years. If you sign a contract with one of these facilities, check the length of the membership. Check what term options are available. It may be beneficial to sign up for a shorter period of time.

UCancellation policies: Consumers have three business days to cancel a “prepaid entertainment contract,” such as a health-club membership or a prepaid diet plan. Cancellations must be in writing and postmarked by midnight of the third day.

For more consumer tips or to file a consumer complaint, contact Cordray’s office at www.SpeakOutOhio.gov or (800) 282-0515.