Romance bumps ‘Avatar’ at box office

February 8, 2010 at 12:00a.m.

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Avatar

"Avatar" is the story of an ex-Marine who finds himself thrust into hostilities on an alien planet filled with exotic life forms. As an Avatar, a human mind in an alien body, he finds himself torn between two worlds, in a desperate fight for his own survival and that of the indigenous people.

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Dear John

"Dear John" tells story of John Tyree, a young soldier home on leave, and Savannah Curtis, the idealistic college student he falls in love with during her spring vacation. Over the next seven tumultuous years, the couple is separated by John's increasingly dangerous deployments. While meeting only sporadically, they stay in touch by sending a continuous stream of love letters overseas -- correspondence that eventually triggers fateful consequences.

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LOS ANGELES (AP) — A sci-fi love story has given way to an earthbound romance at the box office, livening up typically slow times at theaters over Super Bowl weekend.

Released by Sony’s Screen Gems banner, “Dear John” debuted as the No. 1 movie with $32.4 million, knocking off “Avatar” after seven weekends in first place, according to studio estimates Sunday.

“It is very cool to know that it was our movie that audiences just totally embraced and made No. 1 for the weekend,” said Rory Bruer, head of distribution at Sony. As for runaway blockbuster “Avatar,” he quipped, “I think they’re going to be fine in the long run.”

“Avatar” slipped to No. 2 with $23.6 million, raising its domestic total to $630.1 million. Directed by James Cameron, 20th Century Fox’s “Avatar” surpassed his own “Titanic,” which had held the domestic revenue record at $600.8 million.

With a record $2.2 billion worldwide, “Avatar” also has soared past the $1.8 billion “Titanic” took in globally.

Factoring in today’s higher admission prices, however, “Avatar” has sold fewer tickets than “Titanic.”

“Avatar” had been No. 1 domestically longer than any movie since 1997’s “Titanic,” which held on at first place for 15 weekends. The studio was unconcerned that “Avatar” finally fell out of the top spot.

“It had to happen sometime,” said 20th Century Fox distribution executive Bert Livingston. “There’s nothing that could disappoint me with this movie.”

By the eighth weekend, most Hollywood movies have long since dropped out of the top 10 rankings.

“Avatar” still is going strong after eight weeks, with the added luster of a monthlong buildup to the Academy Awards on March 7. Following the example of Oscar champ “Titanic,” “Avatar” tied for the lead at the Academy Awards with nine nominations and is a front-runner to win best picture.

Fox executives would not speculate what number “Avatar” eventually might hit at the box office.

“Who knows what that is? It just keeps on going,” Livingston said.

The weekend’s other new wide release, Lionsgate’s spy story “From Paris With Love,” opened at No. 3 with $8.1 million. The movie stars John Travolta and Jonathan Rhys Meyers as CIA men trying to crack a terrorist plot.