Hot air from Big Tobacco

Philadelphia Inquirer: Any company selling products that addict and eventually kill 400,000 customers annually might well be reluctant to point out the health dangers.

So the federal courts should be mighty skeptical when Big Tobacco screams about its First Amendment rights to keep peddling cigarettes without the oversize health warning labels ordered by Congress this year.

With a free-speech lawsuit filed recently, the nation’s largest tobacco companies challenged marketing restrictions and a mandate from the Food and Drug Administration to cover the top half of cigarette packages with graphic warnings by next year.

Warnings

The glaring warnings on cigarette packs are among the directives provided under the FDA’s new oversight of tobacco products approved in landmark public-health legislation signed by President Obama in June.

Along with the warning labels and limits on tobacco advertising, the FDA won the right to ban toxic substances in cigarettes and restrict levels of addictive nicotine.

But the trade-off was a major victory for tobacco companies such as giant Philip Morris U.S.A. that assured nicotine would never be banned. And now the industry can market its products as having the FDA’s stamp of approval, even though smoking-related illnesses will continue to kill thousands.