‘Family Feud’ gets a lift from down economy

LOS ANGELES (AP) — “Family Feud” and host John O’Hurley have upped the ante in the game show’s new season with a faster-paced opening, a new look and new prizes. But the sour economy has also boosted interest in the syndicated series as it marks its 30th anniversary, said executive producer Gaby Johnston.

At packed tryouts held recently in five U.S. cities, families were candid about their need for help with mortgages, college and Christmas expenses and more, even in front of a crowd of other would-be contestants, she said. “They weren’t afraid to tell me. And everybody starting clapping when they said that,” Johnston recalled, adding that the rooms were filled.

They said potential winnings — including the car that’s been added as a prize — would be welcome, Johnston said. Some people talked about being jobless.

In the new, fast-paced “bull’s-eye round” that opens the show, contestants have a chance to bank up to $30,000 before the main round of play begins. Those who win the fast-money round at the show’s conclusion can keep the banked cash. Other changes include a set makeover and video profiles of the competing families, intended to make viewers feel more invested in the contestants, according to the show.

A new Wii version of the game was just released.

The revisions are a response to the game’s longevity and altered audience habits, Johnston said. “Family Feud” asks competing families to identify how the public responded to survey questions.