Closing loopholes

Closing loopholes

Los Angeles Times: The Federal Trade Commission has updated its guidelines for advertisers, making clear that the 95-year-old federal law against deceptive and unfair practices also applies to the brave new world of blogs and social networks.

The commission would be right to treat the Internet the same as any other communications medium — there should be no safe harbor for false claims about weight-loss products or multilevel marketing schemes.