Anti-smoking act to revolutionize tobacco products

June 13, 2009 at 12:00a.m.

Officials hope to reduce smoking to 5 percent of the population within 20 years.

WASHINGTON (AP) — No more “light” cigarettes or candy-flavored smokes. Bigger, scarier warning labels. Fewer ads featuring sexy young smokers.

Historic anti-smoking legislation sped to final congressional passage Friday — after a bitter fight lasting nearly a half-century — and lawmakers and the White House quickly declared it would save the lives of thousands of smokers of all ages. Even more important, they said, the measure could keep countless young people from starting in the first place.

President Barack Obama, admittedly still struggling with his own nicotine habit, saluted passage of the bill, which he will soon sign. He said, “For over a decade, leaders of both parties have fought to prevent tobacco companies from marketing their products to children and provide the public with the information they need to understand what a dangerous habit this is.”

Specifically, the measure for the first time will give the Food and Drug Administration authority to regulate what goes into tobacco products, demand changes or elimination of toxic substances and block the introduction of new products.

Will it matter as much as supporters say? Smokers lighting up outside Washington offices had mixed reactions.

Government researcher Reginald Little, 47, who said he swiped his first cigarette from his grandfather at age 15, thought regulation was needed “because you don’t know exactly what’s in it.”

But Becky Cook, a 22-year-old program analyst, said that, while she supported limits on ads aimed at children, “I already know it’s bad for me, so I don’t think knowing how much is really in one cigarette is really going to make a difference.”

And nonsmokers?

Yan Meek, 42, a finance analyst from Jacksonville, Fla., who was visiting the nation’s capital with her 8-year-old son, Jesse, doesn’t smoke and suggested the legislation would lead to “too much government control over personal lives, personal choices.”

Lionel Richardson, 26, an electrical engineer visiting from Huger, S.C., is a a nonsmoker, too, but called the legislation a good thing. “It’s a drug,” he said, and “the FDA plays a big part in what drugs are sold.” As for restricting advertisements, he said, “They make it sexy so kids think it’s the cool thing to do.”

The thousand health and consumer groups that endorsed the bill say that, combined with other anti-smoking efforts, it can significantly reduce the 400,000 deaths and $100 billion in health care costs attributed every year to smoking in the U.S.

With an estimated 3,500 young people smoking their first cigarette each day, the ban on flavorings alone could have significant health benefits, said Dr. Adam Goldstein, director of the University of North Carolina Tobacco Prevention and Evaluation Program.