DEMOGRAPHICS 2009

LICENSED RACERS

Number licensed72,000

Median age34

Median household income$75,000

College graduates81%

Post-graduate27%

Male/female89%/11%

Professional/managerial57%

Married35%

RECREATIONAL RIDERS

Total U.S. cyclists64.3 million

Adults (16 & over)48 million

Children14.3 million

Avid cyclists (fitness/health)31 million

Adult male/female45%/55%

Median age32

Median household income$60,000

College graduates70%

Cyclist to golfer ratio2.5:1