Super Bowl, events can’t escape the recession

TAMPA, Fla. (AP) — Lena Chamra leaned in for a closer look at the gray pullover jacket with the sharp Super Bowl logo. It was exactly what she wanted, and she stared for a full minute, then walked away.

No sale.

“I liked it a lot, but not at $145,” she said inside the lobby at the NFL’s headquarters hotel. Back home in Raleigh, N.C., that’s her electric bill.

“My husband lost his job two months ago, so I’m watching everything,” she said. “I will freeze before I pay $145. We don’t have that money right now.”

She’s not alone, prompting many fans to wonder: Super Bowl or Recession Bowl?

Sunday’s matchup between rough-and-tumble Pittsburgh and surprising Arizona was certainly intriguing — Dynasty vs. Doormat, with the Steelers trying to capture their record sixth Super Bowl title and the Cardinals their first.

But with the nation slogging through its worst financial crisis since the Great Depression, there was buzz America’s No. 1 sporting event could be played to empty seats.

Hotels had vacant rooms, restaurants had empty tables. A gala at the aquarium hosted by former star Warren Sapp slashed the price in half once it started.

In Washington, President Barack Obama took time out from work on his economic stimulus plan to throw a Super Bowl party for 15 lawmakers. The new president held some incentive for the players, too, with the customary invitation for the winning team to visit the White House.

“Everybody is excited about our new president. Being the first African-American president, it’s a great time in our country,” Steelers linebacker James Farrior said. “We definitely want to be the first team to go meet him after the Super Bowl.”

Some of the usual trappings were missing.

In July, Darren Diaz began showing Playboy representatives some potential locations for its annual bash. But no money, no bunny. The magazine canceled its party last month.

“They were in the process of deciding,” said Diaz, whose family has run a catering business since 1924. “It’s a shame. Had this Super Bowl been held four months earlier, this probably would have never been an issue.”

Super Sunday was still a super show, though.

The trick was trying to fill the stadium. Brokers and scalpers still had plenty of tickets left the day before the game.

The NFL, the richest sports league in America, readily admits it’s feeling the crunch. Several people wandered by a huge picture in the media center of the Dallas Cowboys’ new $1.1 billion, 100,000-seat stadium and wondered whether they’d fill it for the Super Bowl in two years.

“I’ve been very clear that we’re not immune to what’s going on out in the economy. There’s a tremendous amount of uncertainty; uncertainty clearly breeds fear,” commissioner Roger Goodell said Friday in his state of the game speech.

He added: “I also believe, very firmly, that in a time like this, the NFL can become an extremely invaluable escape for people.”

The Super Bowl was to be televised in 230 countries, but in the U.S. the big game wasn’t the main concern for most people. A national poll by Seton Hall University found that 68 percent were paying more attention to news stories about the economy and 14 percent for the Super Bowl.