GM’s Lordstown Cruze called ‘a very hot property’

General Motors unveiled the Lordstown-built Chevrolet Cruze today, calling it an upscale model that’s targeted at younger families.

“We believe we have a very hot property here,” Mike Simcoe, executive director of Chevrolet global design, said at a news conference today at the Los Angeles Auto Show.

It was the first time a car built at GM’s Lordstown complex was shown to the public. Production of cars built for the public is to start sometime between July and September.

For more information, see Thursday’s Vindicator or www.vindy.com.