Deals could make King of Pop king of merchandising
LOS ANGELES (AP) — Authentic Michael Jackson products could start appearing on store shelves, cell phones, even in XBox add-ons if a judge signs off on merchandising deals proposed by the singer’s estate.
The current administrators of the singer’s estate have presented several proposed contracts to a probate judge for approval. The agreements offer a taste of how the King of Pop may be sold in the coming months and years.
Trading cards, T-shirts, calendars, lighters, stuffed animals that play Jackson’s music and games are among the tangible items being considered. So too are denim products and high-end clothing lines, according to the filings.
But Jackson seems destined to try to conquer the digital domain, too. Some of the possible products include cell phone screen savers, XBox themes, video games and digital tattoos for characters in games such as “Second Life.”
The proposed deals are between Jackson’s estate, concert promoter AEG Live and Bravado International Group Merchandising Services. The contract calls for Bravado, which is Universal Music Group’s retailing arm, to receive worldwide merchandise rights.
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