No blockbusters? Gamers unhappy with offerings

ASSOCIATED PRESS

Kathleen Byrnes and Justin Choi, a married couple attending medical school at Tulane University, say $40 is just too much to fork over for a Nintendo Wii game they might not enjoy. They haven’t bought one since last fall, when they picked up “Star Wars: The Force Unleashed.”

Since then? “Nothing really interesting came out,” said Byrnes, 23.

Their reluctance helps explain why this is a rough summer for the video-game business. More people than ever are playing the games, but it’s been a while since a blockbuster title arrived. Consumers are watching their money more closely in the recession and managing to resist games that can cost as much as $60.

The trends came into focus last week as Sony Corp. and Nintendo Co. each reported console sales are dropping. Sony posted a loss for the April-June quarter, and Nintendo Co. revealed a large drop in its profit.

The Microsoft Corp. division that makes the Xbox 360 said last week it lost money in the last quarter too.

“The health of the industry is terrible,” said Wedbush Morgan analyst Michael Pachter.

For gamers, at least, there’s some good news: Console prices will probably come down.

Sony’s PlayStation 3, the costliest of the bunch, still sells for $400. Nintendo hasn’t lowered the $250 tag on the Wii since its 2006 launch — an extreme rarity for an industry that relies on regular price cuts to broaden its audience.

Despite the bad earnings results Thursday, Sony and Nintendo both reaffirmed their forecasts for the year. And Pachter thinks each company “has no prayer” of meeting the target without cutting prices to lure buyers. In Nintendo’s case, that might mean keeping the Wii at $250 but throwing in more free games.

At first, it didn’t seem the recession would be big trouble for the video-game business, which has managed to expand its audience in recent years and become a mainstream form of entertainment. By many estimates, the video-game industry is now larger than the music business.

Sony, Nintendo and Microsoft, as well as software publishers such as Electronic Arts Inc. and retailers such as GameStop Corp., have pitched video games as cheap entertainment. Players can get many more hours in front of a TV screen from a $60 video game than from a $25 DVD.

But people squeezed by the economy may not have even that to spend. Many have turned to online games that are cheaper or free. Even loyal, “hard-core” gamers are being more selective instead of lining up to buy every new release.

They’re also waiting for bigger, better titles coming later in the year — in the holiday season, when video-game companies often roll out their biggest blockbusters.

When spring 2008 brought massive hits such as “Grand Theft Auto IV” and the exercise game “Wii Fit,” that was an exception. “Grand Theft Auto IV” raked in more than $500 million in its first week in stores.

Last year’s big spring would have made for tough comparisons this year even in normal circumstances. But by industry standards, the first half of 2009 has been unusually slow when it comes to top-flight game launches.