Company fights Woody Allen lawsuit

NEW YORK (AP) — A clothing company known for its racy ads is fighting a $10 million lawsuit brought by Woody Allen, arguing that it can’t have damaged his reputation by using his image because the film director has already ruined it himself.

The 73-year-old Allen started the fight against American Apparel Inc. when he sued the company last year for using his image on the company’s billboards in Hollywood and New York and on a Web site.

Allen, who does not endorse products in the United States, said he had not authorized the displays, which the Los Angeles-based company said were up for only a week.

Now the company plans to make Allen’s relationships to actress Mia Farrow and her adopted daughter Soon-Yi Previn the focus of a trial scheduled to begin May 18 in federal court in Manhattan, according to the company’s lawyer, Stuart Slotnick. Allen has sued for $10 million.

“Certainly, our belief is that after the various sex scandals that Woody Allen has been associated with, corporate America’s desire to have Woody Allen endorse their product is not what he may believe it is.”

One billboard featured a frame from “Annie Hall,” a film that won Allen a best-director Oscar. The image showed Allen dressed as a Hasidic Jew with a long beard and black hat and Yiddish text. The words “American Apparel” also were on the billboard.

Allen’s lawsuit said the billboard falsely implied that Allen sponsored, endorsed or was associated with American Apparel.