Grilled chicken: KFC’s new recipe for success?

LOUISVILLE, Ky. (AP) — Would KGC ever have the same ring?

In a culinary gambit backed by buckets of big money, KFC is hoping to replicate its founder’s recipe for success with the national introduction of Kentucky Grilled Chicken.

This week’s rollout is KFC’s most ambitious attempt to win over health-conscious customers as the chain known worldwide for fried chicken tries to reinvigorate lackluster U.S. sales.

“It’s going to get people who haven’t eaten KFC for a long time to come back into our restaurants,” said KFC President Roger Eaton. “It’s going to get people who have never eaten KFC to come into our restaurants.”

Eaton says he spent years as part of the team tinkering with a grilled alternative, and the rollout follows KFC’s longest market test ever. It will be backed by a marketing blitz.

Grilled chicken items are staples at some KFC competitors. McDonald’s Corp. offers grilled chicken in sandwiches and wraps and says chicken sales “continue to be extremely good.” McDonald’s has emphasized its new Southern Style Crispy Chicken sandwich in recent months.

KFC’s slow-grilled chicken drew strong reviews from the lunchtime crowd Monday at a KFC restaurant in Louisville, the chain’s hometown. Eddie Collard proclaimed grilled better than fried.

“I think the colonel would be happy,” Collard said of KFC founder Colonel Harland Sanders.

Like its predecessor, Kentucky Grilled Chicken has its own secret recipe. The original copy of the recipe — a blend of six herbs and spices — will be kept in an electronic safe at company headquarters. It will sit alongside Sanders’ handwritten recipe of 11 herbs and spices coating the chain’s Original Recipe fried chicken.

The difference is in the nutritional numbers.

KFC says each piece of its grilled chicken has 70 to 180 calories and four to nine grams of fat. By contrast, the Original Recipe items have between 110 and 370 calories and 7 to 21 grams of fat, depending on the piece. The grilled chicken contains from 160 to 440 milligrams of sodium per piece, as opposed to 290 to 1,050 milligrams of sodium per piece of Original Recipe chicken.

Michael Jacobson, executive director of the Center for Science in the Public Interest, a Washington-based advocate for nutrition and health, called the grilled introduction a “major step in the right direction.”