Along with tips for spa-goers on a budget, other themes emerged at the recent spa meeting. Here are


Along with tips for spa-goers on a budget, other themes emerged at the recent spa meeting. Here are five trends shaping today’s spa experience.

BUSY BEES: Many spas are catering to the stresses on busy workers. The Spa of Colonial Williamsburg in Williamsburg, Va., is offering a WiFi massage geared toward the muscles you use when you’re at the computer. Mohonk Mountain House in New Paltz, N.Y. , offers meditation to help calm nerves.

THE FIRST TIME: Ginn Hammock Beach Resort in Palm Coast, Fla., offers a clothed massage — for people who are afraid of going in the buff to a treatment. A survey of spa-goers last year found 70 percent who hadn’t tried a massage were uncomfortable with being naked or partially naked. This massage eases people into the treatment — and hopefully allows them to feel more comfortable to go full Monty later on.

COUPLES TOO: Ginny Lopis of The Lodge at Woodloch says she’s seeing more and more couples booking spa getaways. At least half the guests these days are male, she says. “It’s really not just for ladies anymore,” she said. “We get husbands and boyfriends here who really enjoy it.” Other spas say they are seeing more couples, also.

GO GREEN: Spas are getting greener, from homeopathic treatments at the JW Marriott Spa Collection to an eco-friendly spa at Mohonk Mountain House that uses organic products made from locally grown ingredients. The Kohler spas are big on water conservation, and use eco-friendly shower heads and toilets.

DISTINGUISH FROM THE MASSES: With more than 18,000 spas around the country, establishments are distinguishing themselves by offering unique treatments and products. The Four Seasons Hotels & Resorts spas offer a lava shell neck treatment, which uses shells, applied in the same way that heated stones are sometimes used in massage. The Lake Austin Spa Resort located outside Austin, Texas, offers yoga and spa treatments for those with asthma and allergies.

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