Wexford Centre in Canfield continues its growth

CANFIELD — Jeweler Tim Smith is out to engage more of his shoppers’ senses in his new store.

Large windows allow in plenty of sunlight. Big-screen televisions show images of high-end jewelry designs, and blowers push out a scent that was designed specifically for the Smith & Co. store in Westford Centre on U.S. Route 224.

Research shows that people feel better when they have sunlight, and they feel comforted by certain scents, Smith said.

The scent, developed by ScentAir of North Carolina, is meant to be low key, but the level can be adjusted depending on how many people are in the store, Smith said.

“It’s very calming and relaxing. People tend to linger,” he said.

Smith held a ribbon-cutting ceremony for the new store Thursday. He said he was eager to move from the plaza at Tippecanoe Road and Route 224 because buildings that had been developed along the roads were blocking the view of his store.

The new store is located in the retail area of Westford Centre, which includes office complexes, a housing development and golf course.

The plaza space along Route 224 is nearly full. Chuck Whitman, president of CTW Development, said a cellular phone store and children’s hair salon will open soon. He is negotiating with another tenant, which will leave only one vacancy.

Read more in Friday’s Vindicator and Vindy.com