Yahoo makes shifts in management

SAN FRANCISCO (AP) — Yahoo Inc. is setting up a new chain of command in hopes of restoring order amid the turmoil triggered by the embattled Internet pioneer’s snub of Microsoft Corp.’s $47.5 billion takeover bid.

Under the new pecking order announced Thursday, Yahoo executive vice presidents Hilary Schneider and Ash Patel are being given expanded responsibilities over the Sunnyvale-based company’s products and sales teams.

Yahoo also is reorganizing its technology division in an effort to use its computing power more effectively and improve the coordination between its product developers and engineers.

This is the third time in 19 months that Yahoo has redrawn its management chart as it tries to snap out of a financial malaise that has ravaged its stock price, jeopardized its independence and demoralized employees.

In the other two shake-ups since November 2006, chief operating officer Dan Rosensweig and Chief Executive Terry Semel resigned.

This time, both of Yahoo’s top executives — co-founder and CEO Jerry Yang and President Susan Decker — are staying put despite shareholder unrest about the company’s recent decisions.

Decker said in an interview with The Associated Press that she and Yang had been working on the latest changes for several months as part of the company’s efforts to become a one-stop destination for online advertisers and build an even more appealing Web site for consumers.

The overhaul comes as the company tries to fend off a shareholder mutiny led by activist investor Carl Icahn and to fill a leadership vacuum created as dozens of senior managers and top engineers have headed for the exits during the past year.

The exodus has accelerated since Yahoo signaled a lack of faith in its own technology earlier this month by turning to Internet search leader Google Inc. to help boost advertising revenue.

Some of the departing executives also may have been unhappy with the way their duties would change in the reorganization.

“When you go through something like this, you have to be prepared for some short-term dislocation for long-term benefit,” Decker said.

Although he remains in charge, Yang might not be CEO much longer if he can’t placate Yahoo shareholders still upset about the company’s rejection of Microsoft Corp.’s $47.5 billion takeover offer.

Investors didn’t seem to think much of Thursday’s shake-up as Yahoo shares fell 43 cents to $21.58 in late afternoon trading.

Yang is the focal point of shareholders’ wrath because his prickly relationship with Microsoft CEO Steve Ballmer culminated in the withdrawal of the software maker’s last oral offer of $33 per share. That offer was 72 percent above Yahoo’s stock price before the bidding began.

The final straw came May 3 when Yang demanded $37 per share, a price that Yahoo’s stock hasn’t reached in nearly 2 1/2 years.

To make matters worse, Yahoo’s market value has dropped by about $9 billion, or more than 20 percent, since Yang replaced Semel as CEO a year ago.

Also complicating matters, Yang pushed for an employee severance plan that would cover all 13,800 of Yahoo’s employees if the company is sold. Because the plan promises unusually generous payments to all employees who are fired or involuntarily reassigned to another job after a takeover, many Yahoo workers may be disappointed that a sale to Microsoft wasn’t consummated.