Hershey considers revamp of packaging

HERSHEY, Pa. (AP) — Despite all the Hershey’s Kisses given out this past week for Valentine’s Day, sales of the iconic candy are in a slump.

Hershey hopes to jump-start sales by rethinking its packaging and marketing.

Hershey celebrated the 100th anniversary of its chocolate Kiss last year with a postage stamp and other festivities. Yet sales were down 7 percent in the fourth quarter and nearly 4 percent for the year.

Hershey President David West also plans to update the Hershey Miniatures and Nuggets lines.

West blames competition — and a growing taste for premium chocolate — for the sales slide.