Yahoo rebuffs offer by Microsoft

Yahoo board indicates it would be willing to
negotiate a higher price.

SAN FRANCISCO (AP) — Yahoo Inc. spurned Microsoft Corp.’s $44.6 billion takeover bid as inadequate Monday, betting that it can elicit a higher offer from the world’s largest software maker or find another way to deliver a comparable payoff to its shareholders.

The rebuff by the slumping Internet pioneer had been widely anticipated after word of Yahoo’s intention was leaked during the weekend.

In its formal response, Yahoo said its board had concluded Microsoft’s unsolicited offer “substantially undervalues” the Sunnyvale-based company.

Yahoo indicated it could be lured to the negotiating table if Microsoft ups the ante, without mentioning the price it has in mind.

“The board of directors is continually evaluating all of its strategic options in the context of the rapidly evolving industry environment and we remain committed to pursuing initiatives that maximize value for all stockholders,” Yahoo said in a statement.

Investors appeared confident that Microsoft wants Yahoo badly enough to raise the stakes. Yahoo shares rose 67 cents to $29.87 in trading Monday while Microsoft shares fell 35 cents to $28.21.

If Microsoft doesn’t raise its offer, Yahoo Chief Executive Jerry Yang assured employees in a Monday e-mail that the company is poised to rebound on its own and become a “must buy” in the $45 billion online advertising market.

“We have accomplished a great deal in a very short time,” wrote Yang, a company co-founder who promised things would get better after he became CEO eight months ago. “Yahoo is a faster-moving, better organized, more nimble company well on its way to transforming the experiences of its users, advertisers, publishers and developers.”

Just two days before Microsoft made its bid, Yang had warned Yahoo faced “headwinds” that made it unlikely the company’s performance would improve significantly until 2009.

Yahoo’s stock price had dropped by more than 40 percent in the three months leading to Microsoft’s bid, valued at $31 per share when it was announced Feb. 1. The offer was 62 percent above Yahoo’s market value at the time.

Many analysts believe Redmond, Wash.-based Microsoft will eventually raise its bid to $35 to $40 per share, sweetening the pot by $5 billion to $12 billion in an effort to negotiate an amicable sale.

Microsoft was prepared to pay at least $40 per share for Yahoo a year ago, according to a person familiar with the talks between the two companies a year ago. Yahoo wasn’t interested then because it was confident in its own strategy, said the person, who didn’t want to be identified because Microsoft’s 2007 offer was never publicly disclosed.

But a higher bid now could hurt Microsoft’s own stock price, which has been slipping amid concerns that a Yahoo takeover could be more trouble than its worth. Microsoft’s market value has plunged by more than $40 billion, or 14 percent, since the bid was made public.

Microsoft representatives didn’t immediately respond to requests for comment Monday morning.

RBC Capital Markets analyst Jordan Rohan predicted Yahoo’s board will have little choice but to sell the company if Microsoft raises its bid to $35 or $36 per share. “Yahoo management has already exhausted the patience of its largest, longest-suffering shareholders,” Rohan wrote in a Monday note.