Phantom Fireworks enters Puerto Rico

The showroom in San Juan will be the company’s 55th.

YOUNGSTOWN — B.J. Alan Co./Phantom Fireworks opened a showroom today in Puerto Rico, its first outside of the United States.

Phantom, based in Youngstown, has 54 showrooms in 13 states. The 55th showroom is inside the Plaza del Sol Shopping Center, 725 W. Main St., in Bayamon, an inner suburb of San Juan, with a population of more than 1 million within a 10-mile radius.

“We have envisioned the Puerto Rican market for quite some time,” said B.J. Alan President Bruce J. Zoldan. “It required a lot of hard work and patience, but we’re very proud to finally set foot in San Juan. We hope the Phantom brand becomes a household name across Puerto Rico.”

Carolina Paraliticci is the store manager of the 2,500-square-foot showroom.

Branching out

Phantom also owns and operates a 12,000-square-foot warehouse and office in nearby Carolina, Puerto Rico. The warehouse supplies product for the showroom as well as 20 Kmart stores that sell Phantom Fireworks merchandise throughout Puerto Rico.

Founded in 1977, Phantom Fireworks is the largest operator of consumer fireworks showrooms in the U.S. The company also owns and operates the Diamond Sparkler Manufacturing Co. and the Mahoning Valley Phantoms Junior “A” Hockey Club of the North American Hockey League. Diamond produces up to 800,000 sparklers per day during its peak season.